United Way of Mid Coast Maine is wrapping its annual campaign on Nov. 20. The monies raised will be critical to helping thousands of Midcoast residents meet their most basic needs, be safe and healthy, and get children off to a good start in life. The campaign’s goal is $1.65 million, and its theme is “Now More Than Ever.”

“With so many people struggling to make ends meet, we really need every person who is able to, to give to this campaign for our community,” said Barb McCue, who co-chairs the campaign with her husband Bob McCue, both recently retired from Mid Coast-Parkview Health.

“Our United Way has introduced new strategies and technology during this pandemic to make it easy for people to give,” said Bob McCue. “For example, we encourage people to give securely and quickly right on their phone through United Way’s new Text-to-Give option.”

Everyone wishing to help can give immediately by texting DONATE2UW to 41444 or going online to www.uwmcm.org/donate

United Way is also conducting its workplace campaigns differently this year during the pandemic. Unable to hold the usual workplace events and rallies, United Way launched a new online giving platform and individualized landing pages for some of its workplace partners. This blended technique has made it possible to still reach out to employee donors through videos and online meetings, thanks in large part to the Loaned Executives that have been on staff since September – Ryan Berard of Hannaford, Cindy Tucci of LL Bean, and Nina Bergendoff of FHC, Inc.

“The lives and well-being of more than 20,000 local people, helped by 37 United Way-funded local agencies, depend on what each of us does now,” said Barb McCue. “Now more than ever, we need to come together in helping our neighbors. Please give today, as we enter the campaign’s final weeks.”

For more information, call 207-443-9752 or visit https://www.uwmcm.org

In addition to giving by text or online, donations can be sent to United Way at 34 Wing Farm Parkway, Bath, ME 04530.