The 10th annual “Cares for Kids” Radiothon to benefit The Barbara Bush Children’s Hospital (BBCH) at Maine Medical Center will be held Thursday, March 12 through Saturday, March 14.

Since its inception, the radiothon has raised more than $1.2 million in support of programs and services at BBCH.

The Rowe-Westbrook and Rowe-Auburn family of dealerships has been the presenting sponsor since the inaugural year.

During the three day radiothon, more than 40 families, doctors and nurses will share their inspiring stories live on the air.

Radio personalities from 107.5 Frank FM and 99. 9 The Wolf will broadcast live from The Barbara Bush Children’s Hospital Atrium on Thursday from 5 a.m. to 7 p.m., on Friday from 6 a.m. to 6 p.m., and on Saturday 8 a.m. to 3 p.m.

Also on Thursday, special guests Kim Block and Courtney Kabot from WGME TV 13 will join the event.